Socialite

Social media coverage for Canadian cities’ subway system recycling bins.

From November 2009 to June 2010, I wrote Socialite, a nationally-syndicated social media column for Metro.

Every week, I wrote 350-400 words in print for the publication’s entertainment section on online cultures & virtual communities.

Subjects ranged from style bloggers to social media stress.

In keeping with the real-time nature of my beat, I also kept up a Socialite Posterous micro-blog that allowed offline readers to engage with my daily online thought process.

Below are links to select clippings.

Gleeks blurring line between shows and fans. November 9, 2009. As savvy Gleeks await the return of new episodes for Glee, fan creations like “re-doing” videos & faux character Twitter accounts reveal how the lines between show and fans are becoming blurred.

Ups and downs of a Tumblette’s Life. November 23, 2009. Canadian Jaime-Leigh Fairbrother (a.k.a jaimeleigh) is supposedly a Tumblette: young, sexy & an over-sharer. The Tumblette  — a vogue-ish tag for a female type who blogs on the website Tumblr — “lifecasts” with an edge.

Ins and outs of Oh No They Didn’t. December 7, 2009. A helpful guide to the premier online community for breaking celebrity gossip, Oh No They Didn’t.

Online personality life-blogs her way to MTV. February 22, 2010. “If you want to build your personal brand, you got to live it,” says the self-described “geek chick” who flaunts “goofy” black frames in profile pics with her trademarked platinum pixie cut. “You can’t fake it.” (A profile on “daily lifestyle blogger and brand ambassador” Casie Stewart.)